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Other colours have tried to stake a claim as the most popular hues but several shades of white dominate DuPont's latest international car colour survey.
Buyers are also being influenced by new green technologies and more environmental awareness in their colour choices.
Soft or water-like colours of nature are becoming popular.
But for the second year in a row, white is the predominant colour across North America.
It also dominates in India, Mexico, Brazil and Japan.
The DuPont annual automotive colour popularity report says white is also becoming a strong colour preference across other markets, including Europe, where black remains top of the list.
Dupont Australia's marketing manager, Steven Jakopovic, says the Australian experience mirrors North America.
"Although Australia was not specifically included in this global study, through our connection with local vehicle manufacturers, we're seeing strong trends continue with silver and white, as per North American trends," he says.
"Various greens and blues and gaining increased popularity as well as some of the softer browns."
Jakopovic anecdotal evidence suggests we are trend followers.
"We're also seeing a that in some of the pearl whites locally," he says.
Jakopovic's US counterpart, Karen Surcina, says black, white and silver continue to be the main players in North America.
"But consumers are looking for differentiation with tri-coat and other effects," she says.
"These colours and effects provide a higher degree of customisation and luxury-effect which allow consumers a conservative differentiation from the traditional colour palette," she says.
A tri-coat paint system consists of a basecoat, a mid-layer which contains the colour and specialised "effect" pigments followed by a clear coat.
Surcina says there are clear colour trends developing.
"The popularity of true chromatic colours such as blue and red are on the rise, with blue growing worldwide as consumers look to more environmental themes and lifestyles," she says.
Growing awareness and adoption of "green" technology and environmentalism is influencing colour choices.
DuPont says the soft or water-like colours of nature are growing in popularity.
It says the demand for brilliant, chromatic colours is expected to grow across global markets.
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