Despite our wide brown land having millions of empty hectares – more than enough to swing a camera crew, you’d think – Ford Performance Vehicles turned to the computer to create both landscape and vehicles for their new ad.
FPV employed the use of computer-generated Imagery (CGI) to create the sparse landscape featured in the powerful commercial, with all vehicles developed in CGI from CAD data.
FPV decribes the ad as “the epitome of the ultimate driving environment, one that is stark and graphic, but also represents freedom and escape from the everyday.”
"Such an environment with no roads and plenty of wide open space enabled clean graphic imagery and angles that would be difficult to achieve elsewhere,” the press release says.
"To manage such a production with eight cars and a production crew would be an extremely consuming and costly exercise and besides, the vehicles were in production at the time," FPV general manager Rod Barrett says.
"We rarely use television to advertise our brand and to be able to use this technology in the way we have is extremely advantageous," Barrett says.
"The result was a more flexible shoot, no large crew, no weather contingency, and the freedom to choreograph the shots, choose our own weather conditions, rehearse the shots and then produce the finished television commercial."
The TVC, produced by advertising agency Magnum Opus and CGI specialists Airbag Productions, will be mounted here at midday tomorrow and will premiere on pay television on Sunday July 6 on Fox Sports, Sky News, Fox Sports News, Discovery and the History Channel, with airplay during the free-to-air coverage of the V8 Supercar Series.
Daniel Kertcher established Platinum Pursuits in 2001 as a vehicle in which to share his knowledge of strategies to use the financial markets to grow wealth, with the aim of achieving financial freedom by making your money work for you.
His argument is that until you become financially literate and develop a method where you're able to get a reasonable return on your capital (i.e. making your money work for you), you will instead be forever working hard for your money.
Daniel Kertcher personally achieved financial freedom at a relatively young age, through his knowledge of property and then financial markets investing. Through using Options and leveraged instruments such as CFDs, Daniel developed a system to trade the markets where he could benefit from the leverage when the trade went in the direction he predicted, and hedged his positions so that there was a limited downside risk.
Some people in the past have criticised Daniel's message of striving for financial freedom in a high-risk environment such as trading derivatives. However, it is not Daniel's or Platinum Pursuits' goal to encourage everyone to trade the financial markets. Every kind of investing contains an element of risk, so this level of education is aimed specifically for those who want an understanding of professional trading techniques and strategies that they hope to apply to their own capital, and it is absolutely true that many people are not yet in a position to invest a chunk of their savings.
To be truly financially literate, it can pay to explore all the options available when you are in a position to try to get ahead in life. Daniel currently presents free introductory seminars nationally on selected dates from February to November.
