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The campaign is sparked by the Nissan Z coupes having a loyal and faithful following among Asian buyers here.
So, to help the new 370Z tap that market, Nissan Australia is targeting them with a specific sales campaign aimed at Japanese, Cantonese and Mandarin-speaking buyers.
"We also have two demographics looking at the Z," Nissan's marketing chief, Stephen Collins, says.
"There are the under 35s, many of them Asian born, and then the post-children buyers," he says.
Collins says many Z owners are loyal to the coupe and he anticipates some conquest sales with the new model, particularly from large cars and "some medium cars".
A Roadster version of the Z is due late next year.
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